![]() Making all the action available to the fans and making it immersive, brought to them by their beloved club, is where the difference is. If left to watch the game on TV networks, they are losing everything that we have talked about- the brand identity - they are presented an unbiased view from someone who doesn’t truly care about your team. Therefore these fans must not be neglected. Moving forward, the price tag idea is being used to rally gun control activists at campaign events and demonstrations in each individual state, by calculating the price of student lives for every politician that accepts money from the NRA and those politicians to be held accountable in every corner of the country. No matter the capacity of your venue, be it a few thousand or over 100,000, there are always going to be a high proportion of fans remotely following the action. ![]() ![]() These should be complementary elements - catering to both groups competing elements, but really they should be complementary - catering to both groups of fans equally well by fulfilling their different needs.Įngaging with fans away from the stadium is crucial. This is where it can feel like you’re trying to compete with yourself as naturally there is a buzz around the live-action, that you’re trying to augment with the efforts previously mentioned, but here you are trying to engage the fans who are not at the venue. Brand activations are one of the most-effective ways to achieve the elusive marketing trifecta: Arresting the attention of a key audience Immersing them. ![]()
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